THE MUMBLINGS OF ADAM VOITH
current | archive | mailing list | contact | publishing | book list | movie list | record list

CHUMP CHANGE FOR YOUR RIFFS
Friday, Apr. 05, 2002 @ 2:02 am

Last night there was a Smog song on a beer commercial. Tonight there was a Modest Mouse song on a beer commercial.

Rock and roll has come into the advert agencies like a lion through the headphones of employees in the art department. Then, onto the community stereo in the office! All of a sudden, chump change from billionaires for your lifeblood!

Now there are plenty of rock stars that'll tell you they'd never do the Gap billboard or the McDonalds commercial. Some of them I might believe. But the bottom line is for a million dollars people get stupid. Even smart people get stupid for a minute for a million bucks. Give me a million bucks. Watch me do dumb shit.

But certainly beer commercials aren't paying out the Mil. They're not paying out the Mil and they're most definitely not exposing your music to any type of new listener. They're only playing a riff! It's like three measures of a song that I can't even tell you the name of, and I'm a fan for shit's sake! Come on people!

previous | next